MIDDLESEX WOMEN'S SQUAD ENJOY AN EVENING AT NIKETOWN LONDON AS OXFORD STREET STORE LAUNCHES DEDICATED WOMEN'S FLOOR
The club would like to thank all at Nike for inviting the Middlesex Women's squad down to the NikeTown London Oxford Street store to celebrate the launch of their brand new dedicated Women's floor.
In the week that that the FIFA Women's Football World Cup kicks off, Middlesex Women were one of a number of elite Women's teams to be invited down to the Oxford Street store to enjoy an evening at NikeTown London.
Opened just two days prior, NikeTown London's new Women's floor is inspired by the latest Nike House of Innovation flagships in New York and Shanghai, particularly in its flexible, gridded layout to quickly reorganize the space all year round.
The Women were treated to an evening of personal styling services and were introduced to Nike's team-sport service for female kit and apparel customisation.
After a fantastic evening at NikeTown London, Danni Warren, Middlesex's Head of Women's Cricket commented...
"It was fantastic to be able to take the girls, from both our Women’s 1st and 2nd Team squads, to NikeTown last night.
"To be part of their Women’s Floor launch was a real privilege and evidences Nike’s commitment to female athletes, and Middlesex Cricket.
"Our players were given a unique opportunity, being treated to a personal styling and fitting experience that put them as an athlete right at the centre.
"I am really looking forward to developing our relationship with Nike, their knowledge and expertise will only help us continue to develop our programme and support for Elite female players at Middlesex."
