Middlesex Cricket is delighted to announce a partnership with SOGO mobility – ensuring its players benefit from ultra-flexible leasing.
The deal means that the Club can provide its overseas players with a vehicle even if they are only in the UK for a few weeks on a short-term contract.
SOGO has also renewed its partnership with Sunrisers, the London and the East region’s elite women’s team as shirt sponsors.
The fleet partnership will see Middlesex’s players able to access a wide range of electric vehicles, from a Polestar 2 and Audi e-Tron to petrol and diesel models. Drivers of cars and vans from SOGO have peace of mind that their mileage is carbon offset with the BP Target Neutral Programme.
Commenting on the deal, Laura Angus, Middlesex’s Commercial Director, said: “SOGO is an ideal fleet partner for our club. It means that international players can drive a new vehicle even if they are only with us for part of the season. The ease of ordering a new vehicle and the flexibility they are able to offer sets SOGO apart.”
Karl Howkins, Managing Director of SOGO, said: “We built our business around offering businesses of all sizes the flexibility they need to operate efficiently. Our partnership with Middlesex Cricket will mean they can give their players access to a wide range of new vehicles, and be assured that they get the service they deserve.”
SOGO uses the latest technology to provide a digital-led service that allows customers to order a vehicle in a matter of minutes. It operates nationally with a network of logistics hubs.
SOGO customers can benefit from a subscription model that includes comprehensive insurance, maintenance, breakdown cover and industry-leading flexibility.
