Middlesex Cricket is today delighted to announce that it has signed a multi-year principal partnership with Dafabet, one of the world’s biggest online betting platforms.
The partnership with Middlesex Cricket sees Dafabet extending their strong commitment to sports sponsorship across the globe, which already includes partnerships with Clubs in the English Premier League, Scottish Premiership and across elite cricket.
Dafabet will benefit from significant brand exposure with their logo positioned front and centre on the Middlesex Men’s playing shirts in all three domestic competitions. As part of Middlesex’s digital expansion, Asian-based Dafabet will become the headline sponsor of the Club’s live streaming service, which in the last two years alone has received almost 4 million views around the world.
With Dafabet’s involvement in the live stream, Middlesex Cricket will be looking to enhance the broadcast product significantly in 2024, with ambitious plans in place to increase the already impressive global viewing figures.
Speaking of securing Dafabet as the Club’s new Principal Partner, Imogen Gilliar, Senior Commercial Manager at Middlesex Cricket, said:
“We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Middlesex family.
“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Principal Sponsor, is a major boost to our objectives both on and off pitch.”
John Cruces, Head of Sponsorship at Dafabet, added:
“We’re very happy to be partnering up with Middlesex Cricket as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.
“As with all our partners, we wish them the best of luck for the forthcoming season”.
